This Is How You Pitch: How To Kick Ass In Your First Years of PR
Language: English
Published by Sunflower Press, 2013
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
US$ 5.07
Quantity: 2 available
Add to basketItem description from seller
So you want to work in PR? Does the idea of glamorous parties, open bars 
and rubbing elbows with the rich and famous sound like an exciting career 
for you? Then neither this book or a career in Public Relations are for you. This book will teach you all you need to know about public relations, from
 what to do on your first day at your desk to how to start your own PR 
agency. You'll learn the core skill of the business: pitching. It'll also 
tell you how to avoid becoming a buzzword-spitting automaton that the media 
will hate. Written by a PR veteran who has done it all - and made every mistake along the way - This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.
Seller Inventory # 00100678175
- Title
- This Is How You Pitch: How To Kick Ass In Your First Years of PR
- Author
- Warren Ellis
- Publisher
- Sunflower Press
- Publication year
- 2013
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0989608042
- ISBN 13
- 9780989608046
"Synopsis" may belong to another edition of this title.
Review
"This is the real world. I don't think it was necessarily intended, but a layman will gain more from this book, in terms of understanding and perceiving the state and motion of the professional world, than from The Four-Hour Week. It's an absolutely fascinating perspective on the way things are done, and I recommend it unreservedly as both entertainment and food for thought." - Warren Ellis, Author of Transmetropolitan, Gun Machine and Dead Pig Collector.
This is How You Pitch isn't going to rock a seasoned publicist's entire universe, but it definitely provides a fresh and rather entertaining perspective of one man's ups and downs in the industry. If you're just getting into PR or if you're thinking of getting into PR, you'll definitely benefit from reading this book. Zitron reveals a lot of harsh realities, but those very things can push your PR career forward. - Felicia Savage, Yahoo! Small Business
"Every PR Professional should read Ed Zitron's book." - Steve Kovach, Senior Technology Editor at Business Insider.
"It was great." - Nicholas Carlson, Chief Correspondent at Business Insider and author of Marissa Mayer and the Fight To Save Yahoo!
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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