This practical but powerful guide reveals the trade secrets behind successful sales pitches that win new clients and business. Each aspect of this competitive business activity is covered, from what prospective clients are looking for at a pitch and what pitching companies usually give them to why a company loses the sale. By implementing the simple advice and following the seven secrets of successful pitching, companies will become prepared, organized, and successful in future business dealings.

About the Author

David Kean is the European business development director of Diversified Agency Services, a division of Omnicom Group. He has more than 20 years of experience in the UK advertising world handling the client business side of brands such as Canon, General Motors, and McDonalds.

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