From Gary Shapiro, New York Times bestselling author and head of CES and the Consumer Technology Association, a powerful manifesto on business strategy for today’s top executives, entrepreneurs, and leaders: Pivot or Die.
As CEO of the Consumer Technology Association®, owner and producer of CES®, Gary Shapiro offers unparalleled CEO insights from his front-row seat to the launch of nearly every recent major technology. He's seen tech companies rise and fall, and bankrupt entrepreneurs become billionaires. After more than four decades in the technology industry, he knows that leaders who make it have one thing in common: they know how to pivot.
Drawing upon detailed case studies, economic theory, and personal experience, Pivot or Die offers a behind-the-scenes look at business innovation and the development of groundbreaking technology. Along the way, Shapiro offers a proven framework for agile leadership to help leaders in technology and beyond stay flexible and responsive:
- The startup pivot: how startups can shake up industries and maximize the advantage of new ideas
- The forced pivot: adapting to the unforeseeable (or simply unforeseen) and meeting shifting consumer demands
- The failure pivot: why failure can deliver better lessons than success and how to take those lessons forward
- The success pivot: Beating the market by seizing opportunity and out-pivoting your competitors
In laying out each of these pivots, Shapiro shares unique leadership lessons on managing change, empowering leaders to shift mindsets and steer their organizations to success in an increasingly competitive environment.
Gary Shapiro is president and CEO of the Consumer Technology Association (CTA)® which represents over 1300 consumer technology companies and owns and produces CES® — the Global Stage for Innovation. As head of CTA for more than three decades, he has ushered the consumer technology industry through major periods of technological upheaval and transformation.
Shapiro is also the New York Times bestselling author of Ninja Future: Secrets to Success in the New World of Innovation (HarperCollins, 2019), Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses (HarperCollins, 2013), and The Comeback: How Innovation Will Restore the American Dream (Beaufort, 2011). Through these books and through television appearances, and as a columnist whose more than 1200 opinion pieces have appeared in publications such as The Wall Street Journal, The New York Times and The Washington Post, Shapiro has helped direct policymakers and business leaders on the importance of innovation in the U.S. economy.
