Pivot Point: Reshaping Your Business When It Matters Most

Examples abound of once-dominant organizations that succumbed to competitors and start-ups because they failed to adjust their business model when such a shift amid rapid change could have made all the difference.

Pivot Point provides a guide for creating an organization that is more responsive, nimble, and open to the dynamic nature of its operating environments. Organizations experiencing sustainable success are willing to take risks, fail and learn from their efforts, and continually adapt their business model to build the highest value proposition possible.

Drawing from research, interviews with association thought leaders who have successfully altered their organization's business model, and observations garnered from working with hundreds of associations, author Sheri Jacobs distills a structure and key elements for pivoting that include

• comprehending the current landscape
• incorporating five essential characteristics
• creating the right culture to achieve future goals
• building a stronger value proposition to drive engagement and retention
• using research to guide change.

Case studies provide readers with insights and lessons learned by organizations that have altered their models. A Pivot Readiness Checklist gives readers an opportunity to assess their organization's ability to adapt to meet shifting needs and behaviors. CEOs, board members, and senior staff will be inspired and energized by the thought-provoking ideas in this must-have resource.

Sheri Jacobs, FASAE, CAE, is a nationally recognized association thought leader, business executive, and author who has spent much of her career helping associations better understand and respond to a rapidly changing environment through research, business modeling, strategic planning, and consulting. As president and CEO of Avenue M Group, Sheri has helped more than 100 associations, small and large, tackle their most challenging issues. Prior to opening Avenue M Group, Sheri served in staff leadership roles at the American Academy of Implant Dentistry, American Bar Association, and Association Forum of Chicagoland. During her tenure at Association Forum, she built award-winning campaigns that resulted in double-digit membership and meeting attendance growth. Over the years, Sheri has served in numerous leadership, speaking, and volunteer roles, including chair of the ASAE Membership Council and the ASAE Foundation Development Committee. In 2018, she was selected to serve as a member of the ASAE and the ASAE Foundation Board of Directors. She is author of The Art of Membership, co-editor and a contributor to Membership Essentials and author of the ASAE marketing book 199 Ideas: Powerful Marketing Tactics That Sell. She is the recipient of numerous awards including the John C. Thiel Distinguished Service Award and the ASAE Academy of Leaders Award.