Pivot-Quest (Paperback)

"We spent three years listening. Over a hundred people in 25 countries told us their real pivot stories- not the LinkedIn version. The messy, terrifying, honest version. We also talked to experts such as psychologists, behavioral scientists, financial planners, AI experts, personal branding specialists, and we built a framework. Not theory. Not 'follow your passion.' A practical, four-phase process: Discover, Define, Shape, Test." - Luis R. Baptista and Juliana N. Pereira

The world of work is evolving at unprecedented speed. AI, automation, and shifting industries are redefining career stability, leaving many professionals uncertain about what comes next.

Pivot-Quest is a practical, research-backed guide to navigating career change with clarity and confidence.

Drawing from their own multiple international career pivots and extensive research with successful career pivoters, Luis R. Baptista and Juliana N. Pereira present a structured, step-by-step framework for reinvention. This is not theory or motivation alone. It is a clear blueprint designed to reduce risk, manage uncertainty, and help you move forward strategically.

Inside, you will learn how to assess your current position, identify transferable strengths, design a transition plan aligned with future workforce demands, and build momentum without burning out.

If you are actively seeking change or preparing for disruption, Pivot-Quest offers a proven path to reset your career with purpose and direction.

Start your career reset with strategy, not guesswork.

Luis knows what it feels like to wonder if you chose wrong. Over seven career transitions across three continents, he went from civil engineer to running a $300M retail operation to teaching at one of Europe's top business schools. He also launched three start-ups along the way. Some of those moves were brave. Some were terrifying. Not all of them worked out the way he planned.He holds an MBA from Kellogg and teaches at IE University. His Coursera course on "brand" and "product strategy" has reached over 150,000 professionals worldwide. But the real insights came from spending three years listening to over 100 people in 25 countries tell the honest version of their career-pivot stories, the version they don't put on LinkedIn. Luis writes for anyone navigating career change without a map, whether you're quietly questioning or suddenly forced to start over.

Juliana has navigated seven major career pivots - not all of them graceful, all of them transformative. Reinvention wasn't linear. It meant starting over, rebuilding status, questioning identity and choosing growth anyway. From New York ad agencies to luxury communications representing Gucci, Burberry, and Tiffany & Co., she later founded a wellness and beauty venture that successfully exited. She went on to build an inclusive campus life model serving 10,000+ students at IE University, before becoming Global CMO of a tech consultancy. Her work has been featured in Harvard Business Review Deusto and on TEDx. In 2025, she was formally recognized by the City of Madrid for her contribution to economic development, innovation, and international impact. Today, as a Board Member of UNICEF Spain and advisor to multiple organizations, Juliana works with leaders to build cultures where performance and humanity coexist. Because she believes the soul of every company is its people and community is not a soft skill. It is strategy. Pivot-Quest is the culmination of her lived reinvention, her work with thousands navigating change, and her conviction that career pivots aren't breakdowns. They're breakthroughs.