Six Pixels Of Separation: Everyone is Connected, Connect Your Business to Everyone

Mitch Joel

ISBN 10: 0446548227 / ISBN 13: 9780446548229

Published by Little, Brown and Company, 2010

About this Item

Seller Inventory # 26771752

Bibliographic Details

• Title: Six Pixels Of Separation: Everyone is Connected, Connect Your Business to Everyone
• Publisher: Little, Brown and Company
• Publication Date: 2010
• Language: English
• ISBN 10: 0446548227
• ISBN 13: 9780446548229
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.

Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.

The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.

This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.

Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace—without the support of traditional mass media.

Everyone is connected. Isn't it time for you and your company to connect to everyone?

About the Author

Mitch Joel is president of Twist Image. Joel speaks frequently to diverse companies such as Walmart, Starbucks, Nestlé, Procter & Gamble, and Unilever, and was dubbed the "Rock Star of Digital Marketing" by Marketing magazine. His first book, the bestselling Six Pixels of Separation, is named after his successful blog and podcast.