Place-Based Community Engagement in Higher Education : A Strategy to Transform Universities and Communities

While an increasing number of universities have or are committed to engaging their campuses in their surrounding communities, many recognize they lack the strategic focus and resources to maximize and sustain their impact on those communities. Place-based community engagement provides a powerful way to creatively connect campus and community to foster positive social transformation.

In developing community engagement strategies, most universities and community organizations face significant challenges in deciding who to partner with and why. Frequently this leads universities and community organizations to say “yes” to too many opportunities which significantly limit their ability to pursue long-term impact. Focusing on an established geographic area can make it much easier to decide where to deploy resources and which partnerships to prioritize and thus increase their ability to form strong and sustainable partnerships that are of greater value to all stakeholders.

This book presents the emerging model of place-based community engagement as a powerful process for attaining more positive and enduring results in their local communities as well as stimulating wider engagement by campus constituencies. Drawing upon the concept of collective impact and using data-driven decision making, place-based initiatives build long-term partnerships based upon a shared vision. Done thoughtfully, these place-based initiatives have attained impressive results.

Drawing upon the case studies of five institutions that have implemented place-based community engagement initiatives, the authors provide guidance on the opportunities, challenges, and considerations involved in putting a place-based approach into effect. By sharing the experiences of these five institutions, they describe in detail the routes each took to turn their place-based initiatives from concept to reality, and the results they achieved.

Erica K. Yamamura is an associate professor and the master's degree coordinator in the student development administration program in the College of Education at Seattle University.

Kent Koth is the executive director of the Center for Community Engagement at Seattle University.

Geoffrey Canada is an American educator, social activist and author. Since 1990, he has been president of the Harlem Children's Zone in Harlem, New York, an organization that states its goal is to increase high school and college graduation rates among students in Harlem. Canada serves as the chairman of Children's Defense Fund's board of directors.