Place Promotion Stephen V. Ward. The Use of Publicity and Public Relations to Sell Towns and Regions. x,268pp. Illustr.

John R. Gold

ISBN 10: 0471948349 / ISBN 13: 9780471948346

Published by *Belhaven Press, 1994

About this Item

Hardcover Goed d345e.

Seller Inventory # 65731

Bibliographic Details

• Title: Place Promotion Stephen V. Ward. The Use of Publicity and Public Relations to Sell Towns and Regions. x,268pp. Illustr.
• Publisher: *Belhaven Press
• Publication Date: 1994
• Language: English
• ISBN 10: 0471948349
• ISBN 13: 9780471948346
• Binding: Hardcover
• Condition: Gebraucht / Used

About this title

Synopsis

Examines how place images are created, articulated, developed and assessed at a variety of scales and contexts. Chapters one through three present a theoretical analysis of how images are created, use insights from communication theory, as well as describe a ``vocabulary'' and ``grammar'' of effective place promotion. The remainder of the book analyzes specific types of place promotion in a series of thematic but example-rich chapters covering cities, suburbs, industrial towns, fairs and festivals, the countryside, the American west, China and Eastern Europe.