How to Plan Advertising. This item is unavailable.
39 ratings by Goodreads
Language: English
Published by Thomson Learning, 1997
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
5-star seller
AbeBooks seller since March 16, 2007
Unavailable
Softcover
Condition: Used - Very good
US$ 2.63
Item description from seller
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR001683161
- Title
- How to Plan Advertising
- Author
- Account Planning Group
- Publisher
- Thomson Learning
- Publication year
- 1997
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0304701432
- ISBN 13
- 9780304701438
- Edition
- 2nd Edition
- Item weight
- 386 grams
This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.
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