How to Plan and Execute Strategy

Strengthen your competitive advantage with a flawless corporate strategy

How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to:

Define your businesses

Know your market

Understand your opportunities and threats

Set feasible goals and objectives

Create the strategies to achieve your objectives

Identify and set priorities

Write your business plan

Get the right people

Communicate the strategy and obtain commitment

Integrate across functions

Execute with discipline

Monitor results, evaluate, and react

Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run.

Wallace Stettinius, D. Robley Wood, Jr., Jacqueline L. Doyle, and John L. Colley, Jr. are graduate business professors with diversified management experience. They have authored and coauthored a number of popular professional titles, including Corporate Governance, Corporate Strategy, and others.

Jacqueline L Doyle is a visiting assistant Professor at the University of Virginia's Darden Graduate School of Business Administration.

John L Colley, Jr. is a professor at the University of Virginia's Darden Graduate School of Business Administration.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide