Planning and executing corporate strategy is where the rubber meets the road. Companies that plan and execute their strategy will thrive in the marketplace. Successful corporate strategy must be strong enough to meet the needs of the marketplace, yet flexible enough to quickly adapt when the marketplace changes. How to Plan and Execute Strategy outlines a field-proven framework the reader can use to design and implement a strategy and strengthen the corporations competitive advantage. This is accomplished by enduring buy-in and implementation by every worker, at every level. This book offers a practical approach to implementing any strategy successfully.
(Wallace Stettinius, D. Robley Wood, Jr., Jacqueline L. Doyle, and John L. Colley, Jr./How to Plan and Execute Strategy/0-07-148437-X/)
(Back Cover Copy)
Strengthen your competitive advantage with a flawless corporate strategy How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to:
Define your businesses Know your market Understand your opportunities and threats Set feasible goals and objectives Create the strategies to achieve your objectives Identify and set priorities Write your business plan Get the right people Communicate the strategy and obtain commitment Integrate across functions Execute with discipline Monitor results, evaluate, and react Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run.
(Flap Copy)
How to Plan and Execute Strategy outlines a field-proven framework for developing and implementing a sound corporate strategy while ensuring buy-in and implementation by every worker, at every level. Filled with action-oriented tips, this practical guide shows you how to master this intricate process, which consists of breaking down problems into manageable components; making and executing decisions; observing, analyzing, and learning from the results; and adapting to meet new challenges. You'll discover:
How to harness the power of strategic learning, thinking, planning, and action-the four key steps in the strategic management process Methods for assessing your company's readiness for planning and executing a strategy Tips for understanding your business model, the market you serve, and your competition Hints for finding people with the right talent, character, and potential to successfully implement your strategy Guidelines for preparing an effective business plan and annual plan How to take an active role in managing change and institutionalize learning The process for planning and executing strategy is a never-ending cycle; constantly changing environments, customers, and competitors require you to continuously formulate and update your strategy. How to Plan and Execute Strategy gives you the tools to make your corporate strategy effective, profitable, and sustainable.
Wallace Stettinius, D. Robley Wood, Jr., Jacqueline L. Doyle, and John L. Colley, Jr. are graduate business professors with diversified management experience. They have authored and coauthored a number of popular professional titles, including Corporate Governance, Corporate Strategy, and others.
