This revised 2nd edition contains 75% more content than the first edition! Have you ever published a book and then had no idea how to market and promote it? Most authors only sell a handful of copies, often to family and friends. Are you one of them? Help is at hand! This do-it-yourself guide walks you through 25 ways that you can market and promote your book yourself. It goes beyond the “Lemonade Lucy Stands” and gives you proven, actionable tools and advice that you can start using today. These are the methods that I use every day with my clients. Even if you only implement a fraction of the suggestions yourself, it may spark other ideas for you or help you maximize the effect of your marketing budget. If you are already an established author, you know you need to be your own biggest advocate. This means learning why social media, blogging, interviews and other platform-building activities are important to you and how to leverage them to your benefit. It also means looking beyond the traditional bookstores and online retailers to find potential buyers. The Plan that Launched a Thousand Books provides valuable insights and commentary that you can use to introduce your book to prospective readers. The solution to your problem is right here before you. Discover the latest information about promoting your book online. Learn about various promotional opportunities that you can pursue yourself, such as: - Defining your plan - Publisher promotions - Book launches - In-book advertising - eCommerce - Blogging - Reviewer outreach - Affiliates - Amazon and other book sites - Podcasts - Mobilizing your network - Social networks - Book awards - Events - E-mail - Getting listed - Press releases - Non-bookstore buyers - Crowdfunding - and more...
Tara R. Alemany is an award-winning and nationally known inspirational author, speaker, social marketing consultant and publisher. She has authored two books, and co-authored or contributed to three others.
Her latest book, The Best is Yet to Come, was released in November 2013, and shares the lessons learned while overcoming the unexpected death of her fiancé in October 2011.
Tara speaks frequently on social media, publishing and inspirational topics, and her thoughts and insights have also been included in articles on Carol Roth's Business Unplugged, Marketing Sherpa and Bank of America's Small Business brief, and her content has been reprinted in SOLDLab magazine, Business2Community and AllTop.
She is the owner and founder of Aleweb Social Marketing, a consulting company that helps authors, speakers and entrepreneurs use their talents to grow their businesses by strategically positioning themselves online, on-stage and on-the-shelf.
Aleweb offers services ranging from book preparation (editing, formatting and publishing through its Emerald Lake Books imprint) through to website design and social profile development, and the training and strategies required to reach your target market with your unique message.
She is also the creator of The Bite-Sized Marketer, a video tutorial subscription service that guides you through the process of marketing yourself online, one bite at a time.
In addition to consulting, writing and speaking, Tara serves on the Boards of Directors for a Christian writers' critique group and is Chaplain of that same group. In her spare time, she is a novice wine maker, a martial artist, a juggler, Mom to 2 teenagers (one of each), step-Mom to 2 dogs (one of each) and is owned by a black cat.
