Plan Twice, Build Once: Lessons Learned from Over 100 Conversations with Extrodinary Entrepreneurs

The Book Your Startup Needs.

Transform your startup into a ROCKETSHIP with powerful insights from 100+ seasoned entrepreneurs.

The big takeaway? Plan Twice, Build Once.

We've pulled together the best quotes from hours of our best interviews, and dug deep into our best sessions to extract the actionable, trajectory-changing insights.

So Much More than Just Quotes... We all look for the perfect prescription to deal with each of our startup struggles – but they don't exist.

In each case, you need to find the right entrepreneurs to learn from, and then distill their experiences into actions you should be taking with your team.

That's what we've done in this book.

The three of us listened to hours of previous episodes, chose the ones that had the greatest impact on each of us at different phases, and then analyzed them to extract the actionable nuggets that apply to what you're team is dealing with, today.

What is covered? There’s a broad range of topics covered, everything from growth strategies to founder depression. There are nine sections where they go behind the scenes of episodes that particularly inspire them, these are some of the most valuable sections. In order they are:

Hiten Shah: Using ads to validate early value proposition messaging.
Ryan Singer: Using the Jobs To Be Done framework to improve your marketing messaging.
Adii Pienaar: Simplifying product ideas to focus on the core value.
Ryan Carson: Building something you love, focusing on the longterm vision.
Christine Lu: Raising awareness for founder depression, and strategies to cope.
Jason Cohen: The truth behind funding rounds and motivation.
Perri Blake Gorman: Building out your sales pipeline, the right way.
Conrad Egusa: How To Get Featured in VentureBeat, TechCrunch, and More.
Allan Branch: Building a business you love.

Who should read this?
What’s so great about this book is that it’s relevant for people at any stage. Whether you’re just dreaming of entrepreneurship, in the early stages of your startup, or you are a seasoned professional, there are powerful insights in this book that you can take with you and act on today. It’s a wonderful addition to any office, coffee table, creative space or boardroom. You’ll love picking it up from time to time, flipping through a few pages, and getting inspired all over again.

Michael Sacca, Joelle Steiniger and Matt Goldman are three entrepreneurs who host the popular Rocketship Podcast. In the last year they've talked to over 100 entrepreneurs about growth, funding, the emotional roller coaster that is startup life and everything else in-between.