Planning Advertisements (RLE Advertising)
Language: English
Published by Routledge, 2013
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
US$ 302.44
Quantity: 2 available
Add to basketItem description from seller
1st edition. 208 pages. 9.29x6.22x0.63 inches. In Stock.
Seller Inventory # x-0415817994
- Title
- Planning Advertisements (RLE Advertising)
- Author
- Russell, Gilbert (Author)
- Publisher
- Routledge
- Publication year
- 2013
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415817994
- ISBN 13
- 9780415817998
- Item weight
- 0.54 kilograms
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner―advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.
First published in 1935.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
Terms of sale
Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch
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