Planning Advertisements: 09 (Routledge Library Editions: Advertising)
Language: English
Published by Routledge, 2013
- Hardcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
US$ 309.16
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Add to basketItem description from seller
Series: Routledge Library Editions: Advertising. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 18. Weight in Grams: 430. . 2013. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
Seller Inventory # V9780415817998
- Title
- Planning Advertisements: 09 (Routledge Library Editions: Advertising)
- Author
- Russell, Gilbert
- Publisher
- Routledge
- Publication year
- 2013
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415817994
- ISBN 13
- 9780415817998
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner―advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.
First published in 1935.
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Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
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