Planning Health Promotion Programs: An Intervention Mapping Approach

This thoroughly revised and updated third edition of Planning Health Promotion Programs provides a powerful, practical resource for the planning and development of health education and health promotion programs.

At the heart of the book is a streamlined presentation of Intervention Mapping, a useful tool for the planning and development of effective programs. The steps and tasks of Intervention Mapping offer a framework for making and documenting decisions for influencing change in behavior and environmental conditions to promote health and to prevent or improve a health problem.

Planning Health Promotion Programs gives health education and promotion professionals and researchers information on the latest advances in the field, updated examples and explanations, and new illustrative case studies. In addition, the book has been redesigned to be more teachable, practical, and practitioner–friendly.

L. Kay Bartholomew, EdD, MPH, is associate professor of health promotion and behavioral sciences and associate dean for academic affairs at the University of Texas School of Public Health.

Guy S. Parcel, PhD, is former dean and professor in health promotion and behavioral science at the University of Texas Health Science Center at Houston, School of Public Health.

Gerjo Kok, PhD, is former dean and professor of applied psychology at the faculty of psychology at Maastricht University, The Netherlands.

Nell H. Gottlieb, PhD, is professor of health education in the department of kinesiology and health education at the University of Texas at Austin.

MarÍa E. Fernández, PhD, is associate professor of health promotion and behavioral sciences and director of diversity programs at the University of Texas Health Science Center at Houston, School of Public Health.