Planning Health Promotion Programs: An Intervention Mapping Approach (Jossey-Bass Public Health)

The definitive guide to planning effective, theory and evidence driven, community engaged health promotion programs

Intervention Mapping: Health Promotion Planning, Implementation, and Evaluation is a practical, step-by-step guide for designing, implementing, evaluating, and sustaining effective health promotion interventions in partnership with communities. Widely regarded as the field’s leading planning resource, it provides a systematic framework for translating theory, evidence, and lived experience into real-world impact.

Through a structured series of tasks and decision points, readers learn to develop multilevel interventions that address behavior and environments driving population health outcomes. The fully updated Fifth Edition incorporates the latest advances in theory and research and includes a companion website with lecture slides and a test bank, making it ideal for both classroom use and professional practice.

In this book, you will learn how to:

• Engage community partners in planning and decision making
• Integrate multiple theories into cohesive interventions
• Adapt interventions using current frameworks and community-informed insights
• Use Intervention Mapping to guide evaluation, implementation, and long-term sustainment

As the field’s most trusted planning resource, Intervention Mapping: Health Promotion Planning, Implementation, and Evaluation equips readers to move from good intentions to effective, equitable, and sustainable action.

Maria E. Fernandez, PhD, is the Vice President of Population Health and Implementation Science at The University of Texas Health Science Center at Houston and Professor of Health Promotion and Behavioral Sciences at UTHealth Houston School of Public Health, Houston, Texas, USA.

Christine M. Markham, PhD, is a Professor and Department Chair of Health Promotion and Behavioral Sciences at UTHealth Houston School of Public Health and Allan King Professorship in Public Health, Houston, Texas, USA.

Robert A.C. Ruiter, PhD, is a Professor of Health and Social Psychology in the Department of Work and Social Psychology, Faculty of Psychology and Neuroscience, at Maastricht University, the Netherlands.

Rik Crutzen, PhD, is a Professor of Behaviour Change & Technology at the Department of Health Promotion, Care and Public Health Research Institute, Maastricht University, the Netherlands.

Andrew E. Springer, DrPH, is an Associate Professor of Health Promotion and Behavioral Sciences at the UTHealth Houston School of Public Health – Austin, Texas, USA.