Title: Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (5th Edition) McKenzie, James F.; Neiger, Brad L. and Thackeray, Rosemary
Publisher: Benjamin Cummings
Publication Date: 2009
Language: English
ISBN 10: 0321542169
ISBN 13: 9780321542168
Binding: Soft cover
Edition: 5th or later Edition
Condition: New

About this title

Synopsis

"Planning, Implementing, and Evaluating Health Promotion Programs: A Primer, "provides readers with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The "Fifth Edition " features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs

About the Author

Jim McKenzie was the first to come out with a book that combines program planning, implementing, and evaluating all in one place. A Professor at Penn State Hershey and a Professor Emeritus at Ball State University, he is Master Certified Health Education Specialist (MCHES). He also serves as the Coordinator of the Division Board of Certified Health Education Specialists of the National Commission for Health Education Credentialing.

Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.

Rosemary Thackeray is an Associate Professor also at Brigham Young University. She was brought on this edition of the text primarily to work on the marketing chapter, which is her area of expertise.

"About this title" may belong to another edition of this title.

Store Description

It is an electronic store that sells books

Visit Seller's Storefront

Seller's business information

Aragon Books Canada
ON, Canada

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're
dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't
arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed
your mind about a book that you've ordered, please use the Ask bookseller a question link to contact
us and we'll respond within 2 business days.

Shipping Terms

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Shipping rates from Canada to U.S.A.

Shipping rates from Canada to U.S.A.
Order quantity	7 to 14 business days	4 to 5 business days
First item	US$ 23.00	US$ 62.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.