Planning, Implementing and Evaluating Health Promotion Programs

Planning, Implementing, and Evaluating Health Promotion Programs, Eighth Edition provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Eighth Edition incorporates a straightforward, step-by-step format to make concepts clear and the full process of health promotion planning understandable. This edition features updated information throughout, including the most current Responsibilities, Competencies and Subcompetencies (NCHEC & SOPHE, 2020), the Code of Ethics for the Health Education Profession (CNHEO, 2020), a Report of the Joint Committee on Health Education and Promotion Terminology, and a new set of goals and objectives for the nation -- Healthy People 2030.

Jim McKenzie is a Professor Emeritus at Ball State University. He earned his BS and MEd from Bowling Green State University, a PhD from The Ohio State University, and an MPH from the University of Michigan. During his professional career he also served on the faculties at Bowling Green State University, Mankato State University (now, Minnesota State University, Mankato) and Penn State University–Hershey. He is a retired master certified health education specialist (RMCHES®). While he was an active MCHES® he served on NCHEC's Division Board for Certification of Health Education Specialists for 11 years. He is co-author of five textbooks: Planning, Implementing, and Evaluating Health Promotion Programs (9th ed., 2028), Introduction to Public & Community Health (11th ed., 2026), An Introduction to Community Health–Brief Edition (2014), Principles and Foundations of Health Promotion and Education (8th ed., 2023), and Research Methods in Health Promotion and Education (2nd ed., 2011). He is a Distinguished Fellow of Society of Public Health Education, and a Fellow of American Association for Health Education and Eta Sigma Gamma.

Rosemary Thackeray is a professor of public health and in 2019 was appointed as assistant to the president for assessment and planning at Brigham Young University (BYU) where she currently serves. She earned a B.S. in Community Health Education from Utah State University and M.P.H. and Ph.D. degrees from the University of Utah. During her academic careers'she has taught graduate courses in survey and research methods and undergraduate courses in evaluation methods, health communication, social marketing, and women’s health. Dr. Thackeray served as an associate department chair in the BYU Department of Public Health from 2015-2018. In this role, she led a faculty team through the department’s first systematic, in-depth analysis of the curricular structure and course offerings in over 28 years. She also served as an associate dean in the College of Life Sciences from 2018-2019 where she oversaw graduate studies, college communications, and student mentoring initiatives. Prior to joining the BYU faculty, Dr. Thackeray was employed for nine years at the Utah Department of Health, Bureau of Health Education. In these positions was responsible for program planning and evaluation of several public health programs. She also worked part-time as a health educator with Salt Lake Community Health Centers, FHP Health Care, and she facilitated weight management classes for the American Heart Association. In 2006, Dr. Thackeray spent a sabbatical year working for the Centers for Disease Control and Prevention, National Center for Health Marketing in Atlanta, GA.'