Play Bigger : How Rebels and Innovators Create New Categories and Dominate Markets
Language: English
Published by Little, Brown Book Group Limited, 2016
- Softcover
- Used
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
AbeBooks seller since March 14, 2016
Condition: Used - Good
US$ 7.15
Quantity: 1 available
Add to basketItem description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 17817827-20
- Title
- Play Bigger : How Rebels and Innovators Create New Categories and Dominate Markets
- Author
- Maney, Kevin, Ramadan, Al, Lochhead, Christopher, Peterson, Dave
- Publisher
- Little, Brown Book Group Limited
- Publication year
- 2016
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0349411360
- ISBN 13
- 9780349411361
- Item weight
- 0.772 pounds
- Dimensions
- N/A
In today''s world, it''s no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.
The category is the new strategy.
The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don''t design a Category King, you''re creating a failure.
Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
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Better World Books: West
Reno, NV, U.S.A.
AbeBooks seller since March 14, 2016
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 3 to 5 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 13.00 |
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Store description
Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.
Seller's business information
Better World Books Marketplace, Inc.
55742 Currant Road
Mishawaka, IN U.S.A. 46545
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