Play to Win: The Nonprofit Guide to Competitive Strategy

David La Piana

ISBN 10: 0470889675 / ISBN 13: 9780470889671

Published by John Wiley & Sons Inc, 2010

About this Item

Play to Win offers nonprofit leaders the help they need todevelop their organization s unique competitive advantagesand to use the power of competitive strategies to build theirorganization s capacity for advancing its mission. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 236 x 191 x 13. Weight in Grams: 444. . 2010. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780470889671

Bibliographic Details

• Title: Play to Win: The Nonprofit Guide to Competitive Strategy
• Publisher: John Wiley & Sons Inc
• Publication Date: 2010
• Language: English
• ISBN 10: 0470889675
• ISBN 13: 9780470889671
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Play to Win offers nonprofit leaders the help they need to develop their organization’s unique competitive advantages and to use the power of competitive strategies to build their organization’s capacity for advancing its mission. This book offers a clear description of competition and discusses its practical, ethical, and political ramifications within the nonprofit sector. It demonstrates how, by being a more effective competitor, a nonprofit can enhance its chances for both programmatic and financial success. Play to Win is filled with practical tools for assessing a nonprofit’s position in the marketplace and developing winning competitive strategies.

Read a Charity Chanel review:

http://charitychannel.com/publish/templates/?a=4864&z=25

2006 Terry McAdam Award Honorable Mention:

http://www.allianceonline.org/publications/mcadam06.page

About the Author

David La Piana is founder of La Piana Associates, Inc., a consulting firm specializing in helping foundations and nonprofit organizations address the strategic issues they face. He has also been an adjunct professor at the University of San Francisco's Institute for Nonprofit Organization Management and a lecturer at the Haas School of Business at the University of California, Berkeley. He spent the first eighteen years of his career directly managing nonprofit organizations and speaks to nonprofit leaders as a peer.

Michaela Hayes is a senior manager with La Piana Associates. She has more than twenty years of experience in helping organizations use marketing and communications strategies to strengthen their mission advancement.