Title: Plunkett's Entertainment and Media: The Only Complete Guide to the Entertainment and Media Industry (Plunkett's Entertainment & Media Industry Almanac)
Publisher: Plunkett Research Ltd
Publication Date: 1998
Language: English
ISBN 10: 0963826867
ISBN 13: 9780963826862
Binding: Paperback
Edition: 2nd Edition
Condition: Very Good
Dust Jacket Condition: No Jacket

About this title

Synopsis

This first edition of a guide for researchers offers an overview of a broad range of subjects relating to US media and entertainment. Initial discussion of the industry as a whole covers such topics as emerging technology and career opportunities, and includes contacts for organizations and trade groups, Web sites for media information, and the budgets of several television projects. The bulk of the work is devoted to The Entertainment and Media 400, a series of page-long descriptions of the most successful firms in the industry. (Of these firms, only Cineplex Odeon is not US-based.) The descriptions are arranged alphabetically by company name, and provide information on such topics as business activities, affiliates, contacts, financial statistics from the early and mid-1990s, salaries, benefits, the firm's growth plan, and related matters. Firms are indexed by their location, industry, sales, brand names, and subsidiary names. No subject index. Annotation c. by Book News, Inc., Portland, Or.

About the Author

Jack W. Plunkett, Publisher/CEO of Plunkett Research, Ltd., is well known as an author, speaker and business consultant. His work has been acknowledged by his listing in dozens of biographies and reference works. He is a frequent contributor to major magazines, including the careers publications of The Wall Street Journal. In recent years, his work has been featured in stories in hundreds of major newspapers, radio programs and magazines, including Money magazine and USA Today.

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