Pocket Guide to Publishing: 100 Things Authors Should Know

Publisher John Koehler and executive editor Joe Coccaro share 100 golden nuggets of wisdom that help answer the many reoccurring questions that authors have.

How collaborative should the process be with a publisher? What is a decent royalty percentage? How is the price of your book determined? Do you need to have an attorney look at a contract before you sign? What's the difference between line and copy editing? How much and what kind of marketing should an author expect to do?

These questions and many more are answered in this pocket guide to publishing.

John Kehler, president and publisher. John is the company founder and runs its day-to-day operations. He is an award-winning graphics designer and the author of seven books. He was awarded the lifetime achievement Silver Medal by the Advertising Federation of Hampton Roads in 2016. He earned a BFA in Communications Arts and Design from Virginia Commonwealth University and attended graduate studies at George Washington University in Washington, D.C. John's professional career includes being senior art director of a major advertising agency and running a design studio. John lives in Virginia Beach, VA and is active in his church. He has helped run a ministry dedicated to helping children with disabilities, a cause he is still very much dedicated to. John made an international splash in 1991 by winning the Boomerang World Championship in Perth, Australia and was a member of the Foster's Boomerang 2000 Team, a touring troop that taught professional athletes, and others, the gospel of boomerangs.

Joe Coccaro, vice president and executive editor. Joe is chief editor and in charge of acquisitions, and the author of three books. Joe joined the company after nearly three decades as reporter, columnist, editor, and senior newsroom manager at several major newspapers, including Virginia's largest and most widely circulated daily, The Virginian-Pilot. Joe holds an MA in writing from the S.I. Newhouse School of Communications at Syracuse University, where he also studied as an undergraduate. Joe has won dozens of individual writing awards and has edited work that has been nationally recognized. He has coached hundreds of news writers, novelists, and nonfiction authors and has taught writing at two Virginia universities. He also has ghostwritten books and has a novel underway. Joe is a competitive runner and cyclist, and five-string banjo picker. He lives in Cape Charles, VA on the Chesapeake Bay.