Effective interpersonal communication is at the core of all relationships - from business to personal. The failure of most relationships is not because of a lack of trying or effort but because of unintended communication breakdowns. This book is all about how to persuasively make your point, increace credibility, overcome objections, avoid misunderstandings and minimize arguments in your professional and personal communications.

By learning the six basic verbal communication models along the the 12 non-verbal messages presented in this book, you can make your point in a convincing, non-argumentative manner in workplace and personal situations, from career essential to casual conversations!

This 4th edition of So, What's Your Point?; includes two new chapters that teach and demonstrate how to apply the communication models to giving presentations as well as improving and adding clarity to writing skills.

The communication skill set presented in this book is perfect for those critical, high-stress, consequential conversations that could turn ugly if not well managed!

About the Author

Dr. James C. Wetherbe is the Stevenson Chaired Professor in the Rawls College of Business at Texas Tech University. Author of 32 books, he is ranked among the top dozen consultants and speakers on the management of information technology and among the 20 most influential researchers in his field.

Mead Bond Wetherbe, is a professional faculty member in the Information Systems and Quantitative Sciences Department in the Rawls College of Business at Texas Tech University. Along with being an educator, Bond is a business outcomes oriented consultant and author.

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