So, What's Your Point? : How to persuasively make your point, increase credibility, overcome objections, avoid misunderstandings and minimize arguments in your professional and personal communication. This item is unavailable.So, What's Your Point? : How to persuasively make your point, increase credibility, overcome objections, avoid misunderstandings and minimize arguments in your professional and personal communication

So, What's Your Point? explains in detail how to apply 6 basic verbal communication models and 10 non-verbal messages to make your point in a convincing, non-argumentative manner in workplace and personal situations. Learning and using the powerful concepts and techniques presented in this book can transform you into a world class communicator!

James C. Wetherbe is the Stevenson Chaired Professor in the Rawls College of Business at Texas Tech University. He was formerly the FedEx Professor of Excellence in MIS at the University of Memphis, Professor of MIS and Director of the MIS Research Center at the University of Minnesota, and a Professor of MIS at the University of Houston. He has served in industry as a CIO, consultant, and an account manager as well as serving as a board member for several large companies. Jim is the author of 22 books and is internationally known as a dynamic and entertaining speaker and leading authority on the use of computer and information systems to improve organizational performance and competitiveness. He is particularly appreciated for his ability to explain complex technology in straightforward, practical terms that can be strategically applied by both executives and general management. Bond Wetherbe, President of The Wetherbe Group, is a business outcomes oriented consultant, educator, managerial leader and author. His proactive, goal-oriented attitude creates strong client relationships and supports improved business performance. He was formerly the Director for the Center for Executive Development in the School of Business at the University of Houston and taught management and leadership courses in both undergraduate and graduate level programs at the University. Bond works with individuals, teams and management groups on improving interpersonal communication skills. He conducts team building workshops and serves as a facilitator to improve workplace relationships, management skills as well as leadership abilities. Bond also works with companies to design, conduct and interpret organizational climate and customer satisfaction surveys that reveal opportunities for real business value.