Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
Language: English
Published by Rowman & Littlefield Publishers, 2023
- Softcover
- Used
Seller: GadaboutMary the Book Lover, Washington, DC, U.S.A.GadaboutMary the Book Lover
AbeBooks seller since April 11, 2025
Condition: Used - Very good
US$ 30.00
Quantity: 1 available
Add to basketItem description from seller
Excellent condition - minimal pencil markings, no highlighting, no worn or damaged pages or cover. Tenth Edition.
Seller Inventory # ABE-1753383526824
- Title
- Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
- Author
- Jr., Robert E. Denton; Voth, Ben; Trent, Judith S.; Friedenberg, Robert V.
- Publisher
- Rowman & Littlefield Publishers
- Publication year
- 2023
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1538171449
- ISBN 13
- 9781538171448
- Item weight
- 1.88 pounds
The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices.
Updated to reflect the most recent practices and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today.
Features of the tenth edition:
Includes examples and data from the 2020 election cycleUpdated and expanded discussion of social media platforms and practicesIncreased art and graphics program to engage students and increase information retentionExpanded discussion of the history, practice, and state of journalism todayNew chapter on local elections and offices
"Synopsis" may belong to another edition of this title.
About the Author
Robert V. Friedenberg is Professor Emeritus of Communication at Miami (Ohio) University, USA. He is the author of numerous books, book chapters, and articles. He has served as a communication consultant for the Republican National Committee and has been involved in more than seventy political campaigns.
"About the title" may belong to another edition of this title.
GadaboutMary the Book Lover
Washington, DC, U.S.A.
AbeBooks seller since April 11, 2025
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A lover of all-things books - historic and current. Having been raised by parents who both loved reading and sharing that love of reading with their children (all 5 of us!) I've passed on that obsession to my kids. My father had quite the collection of old books that belonged to his father and other relatives. While I've kept & continue to enjoy many of them, there are some that I would love to find homes for where they can be read and enjoyed for many years to come. I hope you enjoy seeing the books posted from my grandfather, father, and my own personal collections.…
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GadaboutMary the Book Lover
DC, U.S.A.
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