Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

Trent, Judith S.; Friedenberg, Robert V.

ISBN 10: 0742553035 / ISBN 13: 9780742553033

Published by Rowman & Littlefield Publishers (edition Sixth Edition), 2007

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 0742553035-11-1

Bibliographic Details

• Title: Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
• Publisher: Rowman & Littlefield Publishers (edition Sixth Edition)
• Publication Date: 2007
• Language: English
• ISBN 10: 0742553035
• ISBN 13: 9780742553033
• Binding: Paperback
• Edition: Sixth Edition.
• Condition: Very Good

About this title

Synopsis

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.

About the Author

Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor of communication at Miami University of Ohio.