Political Campaign Communication : Principles and Practices

Trent, Judith S., Friedenberg, Robert V.

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ISBN 10: 0742553035 ISBN 13: 9780742553033
Published by Rowman & Littlefield Publishers, Incorporated, 2007
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  • 3.90 out of 5 stars
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Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.

About the Author: Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor of communication at Miami University of Ohio.

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Bibliographic Details

Title: Political Campaign Communication : ...
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication Date: 2007
Binding: Soft cover
Condition: Good
Edition: 6th Edition.

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Trent, Judith S.,Friedenberg, Robert V.
Published by Rowman & Littlefield Publishers, 2007
ISBN 10: 0742553035 ISBN 13: 9780742553033
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Trent, Judith S.,Friedenberg, Robert V.
Published by Rowman & Littlefield Publishers, 2007
ISBN 10: 0742553035 ISBN 13: 9780742553033
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Trent, Judith S., Friedenberg, Robert V.
ISBN 10: 0742553035 ISBN 13: 9780742553033
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Condition: Good. 6th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 807202-6

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Judith S. Trent; Robert V. Friedenberg
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ISBN 10: 0742553035 ISBN 13: 9780742553033
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Trent, Judith S.,Friedenberg, Robert V.
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ISBN 10: 0742553035 ISBN 13: 9780742553033
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_422118251

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Softcover. Condition: New. Sixth Edition. New Condition, minimal wear from storage. Looks great. 436 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Communications & Media; ISBN: 0742553035. ISBN/EAN: 9780742553033. Pictures of this item not already displayed here available upon request. Inventory No: 1561045791. Seller Inventory # 1561045791

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