Title: Political Campaign Craftsmanship: A Professional's Guide to Campaigning for Public Office
Publisher: Routledge
Publication Date: 2017
Language: English
ISBN 10: 1138530115
ISBN 13: 9781138530119
Binding: Hardcover
Edition: 3rd Edition
Condition: New

About this title

Synopsis

Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.

About the Author

Edward Schwartzman

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