The Political Campaign Desk Reference: A Guide for Campaign Managers and Candidates Running for Elected Office

McNamara, Michael

ISBN 10: 1432731955 / ISBN 13: 9781432731953

Published by Outskirts Pr, 2008

About this Item

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Seller Inventory # S_418395971

Bibliographic Details

• Title: The Political Campaign Desk Reference: A Guide for Campaign Managers and Candidates Running for Elected Office
• Publisher: Outskirts Pr
• Publication Date: 2008
• Language: English
• ISBN 10: 1432731955
• ISBN 13: 9781432731953
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

The book you don't want your opponent to have.

I use The Political Campaign Desk Reference as the basic text in my courses on political campaigning. It's a practical guide that helps my students understand how a winning political campaign is put together. I'm sure many of them will continue to use it after they graduate and start running campaigns of their own

- Terry Grundy, University of Cincinnati

"Urban Lobbying" courses in the School of Planning

"With instruction on how to form the backbone of a strong campaign and how to plan to win, this is the book you don't want your opponent to have. The chapter on fundraising alone will make this book an excellent investment for any candidate or organization"

- Michael P. McNamara, Author