Political Marketing

Lees-Marshment, Jennifer

ISBN 10: 0415431298 / ISBN 13: 9780415431293

Published by Routledge, 2009

About this Item

Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Seller Inventory # S_459247764

Bibliographic Details

• Title: Political Marketing
• Publisher: Routledge
• Publication Date: 2009
• Language: English
• ISBN 10: 0415431298
• ISBN 13: 9780415431293
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.

Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:

• examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transfer
• analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?
• features over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketing
• illustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter.

Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.

About the Author

Jennifer Lees-Marshment (Auckland University) is an international expert in political marketing. She is the author/editor of 12 books, including Global Political Marketing (Routledge, 2010), The Political Marketing Game (Palgrave Macmillan, 2011), Political Marketing in Canada (UBC Press, 2012), The Routledge Handbook of Political Marketing (2012) and Political Marketing in the US (Routledge, 2014). Her research interests include political marketing, consultation, leadership and governance.