Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Political Relations Collection: Crisis Management in the Age of Social Media : Instant Crisis
Publisher: Business Expert Press
Publication Date: 2013
Language: English
ISBN 10: 1606495801
ISBN 13: 9781606495803
Binding: Soft cover
Condition: Very Good
Weight: 0.481 pounds

About this title

Synopsis

The age of the instant crisis has arrived. Companies, Non-profits and high-profile individuals often seem unable to cope. The ingredients include speed, pervasiveness and huge numbers. Verizon adds a $2 charge, and one hour later 100,000 signatures appear on a Twitter petition. There's a new playing field - social media. And new rules of the game - analysis, action, communication at high speed. Yet the realities of people's reasonable expectations and the basic rules guiding crisis behavior and communication haven't changed. This book examines recent 'Instant Crises,' derives lessons and applies the basics of crisis management to the new environment.

About the Author

New York, NY; Adjunct professor; NYU

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