Fully revised, this comprehensive text provides an introduction to the role of mass communications in politics at all levels from election campaigns to news reports. Includes case studies and brand new chapters on Europe and globalization.

About the Author

Ralph Negrine is Lecturer at the Centre for Mass Communication Research, University of Leicester. He is the editor of Cable Television and the Future of Broadcasting and Satellite Broadcasting, and the co-author of The Internationalisation of Television and Images of Disability on Television.

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