Polling and the Public: What Every Citizen Should Know, Fifth Edition

Herbert B. Asher

ISBN 10: 1568025823 / ISBN 13: 9781568025827

Published by Cq Pr, 2001

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Bibliographic Details

• Title: Polling and the Public: What Every Citizen Should Know, Fifth Edition
• Publisher: Cq Pr
• Publication Date: 2001
• Language: English
• ISBN 10: 1568025823
• ISBN 13: 9781568025827
• Binding: Soft cover
• Edition: 5th or later Edition
• Condition: New

About this title

Synopsis

How can a public opinion poll of only 1,500 Americans accurately represent the entire population? Asher demystifies this and other polling issues with clear descriptions, colorful anecdotes, and such up-to-date examples as polls concerning doctor-assisted suicide and NATO expansion. He explains how the wording and ordering of the survey questions, and the interviewer's techniques profoundly affect the response the pollster gets.

Public opinion polls are pervasive, influencing discourse and decision-making on practically every issue of public life. Yet they are poorly understood and often misused. Asher explores how polls are constructed, conducted, and interpreted - and what role they have in influencing the very attitudes they measure. He discusses the use of polls in campaign politics and media coverage of public opinion, and he guides readers to make their own judgments.

About the Author

Herbert Asher is professor emeritus of political science at Ohio State University. He has written numerous articles and books on legislative politics, electoral politics, and political methodology, including American Labor Unions in the Electoral Arena, with Eric S. Heberlig, Randall B. Ripley, and Karen Snyder (2001); Presidential Elections and American Politics, Fifth Edition (1992); Theory-Building and Data Analysis in the Social Sciences, coedited with Herbert F. Weisberg, John H. Kessel, and W. Phillips Shively (1984); and Causal Modeling, revised edition (1983).