How the Poor Can Save Capitalism: Rebuilding the Path to the Middle Class

A successful entrepreneur and nonprofit founder shares his plan of action to help the American economy by assisting America’s poor.

John Hope Bryant, successful self-made businessman and founder of the nonprofit Operation HOPE, says business and political leaders are ignoring the one force that could truly re-energize the stalled American economy: the poor. If we give poor communities the right tools, policies, and inspiration, he argues, they will be able to lift themselves up into the middle class and become a new generation of customers and entrepreneurs.

Raised in poverty-stricken, gang-infested South Central Los Angeles, Bryant saw firsthand how our institutions have abandoned the poor. He details how business loans, home loans, and financial investments have vanished from their communities. After decades of deprivation, the poor lack bank accounts, decent credit scores, and any real firsthand experience of how a healthy free enterprise system functions.

Bryant radically redefines the meaning of poverty and wealth. (It’s not just a question of finances; it’s values too.) He exposes why attempts to aid the poor so far have fallen short and offers a way forward: the HOPE Plan, a series of straightforward, actionable steps to build financial literacy and expand opportunity so that the poor can join the middle class.

Fully seventy percent of the American economy is driven by consumer spending, but more and more people have too much month at the end of their money. John Hope Bryant aspires to “expand the philosophy of free enterprise to include all of God's children” and create a thriving economy that works not just for the one percent or even the ninety-nine percent but for the one hundred percent. This is a free enterprise approach to solving the problem of poverty and raising up a new America.

“Economic immobility is the defining issue of America in the twenty-first century. John Hope Bryant makes an engaging case for why we must make our economy work for everyone. How the Poor Can Save Capitalism is a must-read for business leaders, policymakers, and community leaders who want to make the American Dream a reality for all our children.” —Ben Jealous, former CEO, NAACP

“John and I want the same things. And the goals of this book are the same goals of my Rebuild the Dream campaign. He has provided the road map to economic recovery for this country at a time when economic inequality is at its peak. I, for one, will be following the steps laid out in the HOPE Plan.” —Van Jones, former Presidential Advisor to Barack Obama and current host of CNN’s Crossfire

John Hope Bryant is an entrepreneur, author, and advisor and one of the nation’s most recognized empowerment leaders. He is the founder, chairman, and CEO of Operation HOPE and Bryant Group Companies. Recognized as one of Time magazine’s “50 for the Future” leaders, Bryant is the author of Love Leadership and is the only African-American bestselling business author. He served as chairman of the President’s Advisory Council on Financial Capability, Subcommittee on the Underserved and Community Empowerment, and was appointed by President Obama in 2014 as a member of the President’s Advisory Council on Financial Capability for Young Americans. He is also cofounder of the Gallup-HOPE Index, the only national research poll on youth financial dignity and youth economic energy in the United States.