Porn Chic: Exploring the Contours of Raunch Eroticism

The mainstreaming of pornographic imagery into fashion and popular culture at the turn of the millennium in Britain and the US signalled a dramatic cultural shift in construction of both femininity and masculinity. For men and women, raunch became the new cool. This engaging book draws from a diverse range of examples including film, popular tabloids, campus culture, mass media marketing campaigns, facebook profiles, and art exhibits to explore expressions and meanings of porn chic. Bringing a cultural and feminist lens to the material, this book challenges the reader to question the sexual agency of the 12-year-old girl dressed to seduce in fashions inspired by Katie Price, the college co-ed flashing her breasts for a film maker during Spring break, and the waitress making her customer happy with chicken wings and a nice set of Hooters. Further it explores the raunchy bad boys being paid handsomely to tell the world about their sexual exploits, online, on film, and in popular press bestsellers. Balancing a popular culture approach and a strong analytic lens, Porn Chic will engage a wide audience of readers interested in popular culture, fashion, and gender studies. Nicola Bockelmann's artwork focuses on the permeable border between pornography and mainstream culture. Blowing up risqué images found in advertisements that use 'Porn Chic' as a means to sell, and painting them in a semi-photorealistic way on large canvas, the artist maintains the figure's sense of distance and glamour. Slight modifications are undertaken to evoke a sinister feel, introducing an element of ambiguity. The results are thought provoking paintings that urge viewers to question everyday explicitness. The paintings aim for traditional technical expertise with fresh reflections on modern society.

Annette Lynch is the Director of the School of Applied Human Sciences at the University of Northern Iowa. She is the founding director of the UNI Center for Violence Prevention.

Joanne B. Eicher was Regents Professor Emerita at the University of Minnesota. Joanne was Editor-in-Chief, Encyclopedia of Dress and Fashion (Bloomsbury and OUP); Series Editor, Dress, Body, Culture (Bloomsbury) and Dress and Fashion Research (Bloomsbury); Editor, Global Trade and Cultural Authentication: The Kalabari of the Niger Delta; and Co-Author, The Visible Self (Fairchild); Dress and Gender (Berg); Dress and Ethnicity (Berg); Beads and Beadmakers (Berg); Mother, Daughter, Sister, Bride (National Geographic); and a wide variety of published articles in professional journals and chapters in books.