Until late 2007, Peter Ruch served as editor-in-chief of the renowned Swiss Automobil Revue magazine, and has since been working as a freelance journalist for a wide variety of automobile media. He is a member of the international “Auto of the Year” jury, and is the author of Panamericana: Mit dem Motorrad von Alaska bis Feuerland (Panamericana: Motorbiking from Alaska to Tierra del Fuego), the story of his own travel experience through the Americas, and also of Cadillac: The World Standard and Mini: Die Geschichte einer Legende (Mini: The Story of a Legend), all published by Motorbuch Verlag.