Positioning: The Battle for Your Mind, 20th Anniversary Edition
Language: English
Published by McGraw-Hill Education - Europe, 2000
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
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Add to basketItem description from seller
This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.
Seller Inventory # 00101499872
- Title
- Positioning: The Battle for Your Mind, 20th Anniversary Edition
- Author
- Al Ries
- Publisher
- McGraw-Hill Education - Europe
- Publication year
- 2000
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0071359168
- ISBN 13
- 9780071359160
- Edition
- 3rd Edition
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals―including tens of thousands of Ries and Trout groupies, worldwide―the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.
"Synopsis" may belong to another edition of this title.
About the Author
Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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