Positioning: The Battle for Your Mind
Al Ries; Jack Trout; Philip Kotler [Foreword]
From austin books and more, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
AbeBooks Seller since November 15, 2006
From austin books and more, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
AbeBooks Seller since November 15, 2006
About this Item
(NB189 JUL9T6N) light shelf wear, no underlining or highlighting within, price sticker residue. Seller Inventory # 0071373586
Bibliographic Details
Title: Positioning: The Battle for Your Mind
Publisher: McGraw-Hill Education
Publication Date: 2001
Binding: Paperback
Condition: Very Good
About this title
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.
"About this title" may belong to another edition of this title.
Store Description
We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days. We take customer service very seriously and reply to all i...
More InformationShipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.
Payment Methods
accepted by seller