Positioning of Tourist Destinations (Advances in Tourism Application)
Allen Z. Reich; Daniel R. Fesenmair; Musaffer S. Uysal; Joseph T. O'Leary; Fesenmair, Daniel R.; Uysal, Musaffer S.; O'Leary, Joseph T.; Reich, Allen Z.
Language: English
Published by Sagamore Pub Llc, 1999
- Softcover
- New
Softcover
Condition: New
US$ 149.99
Free Shipping
Ships within U.S.A.
Quantity: 1 available
Add to basketFree 30-day returns
Item description from seller
Satisfaction Guaranteed or your money back.
Seller Inventory # 1571672613
- Title
- Positioning of Tourist Destinations (Advances in Tourism Application)
- Author
- Allen Z. Reich; Daniel R. Fesenmair; Musaffer S. Uysal; Joseph T. O'Leary; Fesenmair, Daniel R.; Uysal, Musaffer S.; O'Leary, Joseph T.; Reich, Allen Z.
- Publisher
- Sagamore Pub Llc
- Publication year
- 1999
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1571672613
- ISBN 13
- 9781571672612
When developing strategic or marketing plans for tourism destinations, it is imperative that positioning be given adequate attention. It should be viewed as the junction point or funnel between the destination's research (situation analysis) and its functional-level strategies. The process proposed in this book is relatively simple, requiring five basic steps. The primary additions to the traditional positioning process are the concepts of linear positioning and strategic aggression.
"Synopsis" may belong to another edition of this title.
About the Author
Allen Z Reich
"About the title" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 5 to 14 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 14.00 |
Payment methods
Specialty
Science Fiction, Fantasy, etcSeller's business information
SHIMEDIA
NY, U.S.A.