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Bibliographic Details

Title: Positioning to Win: Planning and Executing the Superior Proposal
Publisher: UNKNO
Publication Date: 1981
Language: English
ISBN 10: 0801971128
ISBN 13: 9780801971129
Binding: Hardcover
Condition: good

About this title

Synopsis

Describes a marketing system designed to create successful proposals by emphasizing a company's strengths, neutralizing its weaknesses, and appealing to the needs and emotions of the customer

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