Positioning to Win: Planning and Executing the Superior Proposal

Beveridge, James M.; Velton, E. J.

ISBN 10: 0801971128 ISBN 13: 9780801971129

Published by UNKNO, 1981

Language: English

Condition: New Hardcover

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Bibliographic Details

Title: Positioning to Win: Planning and Executing the Superior Proposal
Publisher: UNKNO
Publication Date: 1981
Language: English
ISBN 10: 0801971128
ISBN 13: 9780801971129
Binding: Hardcover
Condition: New

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Describes a marketing system designed to create successful proposals by emphasizing a company's strengths, neutralizing its weaknesses, and appealing to the needs and emotions of the customer

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