Positioning to Win: Planning and Executing the Superior Proposal
Velton, E. J.,Beveridge, James M.
ISBN 10: 0801971128 ISBN 13: 9780801971129
Published by UNKNO, 1981
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hardcover
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About this Item
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Synopsis:
Describes a marketing system designed to create successful proposals by emphasizing a company's strengths, neutralizing its weaknesses, and appealing to the needs and emotions of the customer
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Bibliographic Details
Title: Positioning to Win: Planning and Executing ...
Publisher: UNKNO
Publication Date: 1981
Binding: hardcover
Condition: Very Good