Business networking has become an increasingly important element within the marketing strategy of a business but, like all marketing activities, it needs to be planned, structured and measured if it is to be effective.

Having been a prolific networker and the creator of innovative networking events over a number of years, Mike Stokes has seen some of the best networkers in action - and some of the worst!

This book helps new and inexperienced business networkers to

- find the most appropriate networking groups for their businesses

- understand how to network effectively

- recognise the mistakes that poor networkers make

It also assists organisers of networking events by

- outlining how to establish and grow a networking group

- suggesting ways in which rounds of elevator pitches can be spiced up

- explaining in detail how to set up and run 20 different networking formats

The book introduces networkers to The 5 Ps of Networking and it gives leaders of networking groups a stack of new ideas.

If your networking is NOT working, it is almost certainly your own fault, and this book explains why.

"About this title" may belong to another edition of this title.

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