The Magic of Things explores a former advertising strategy of Swiss product posters in which banal, everyday objects―butter, a sewing machine, or shoes―are presented as desirable objects enticing us to buy. Free from any further contextualization, the objects acquire a sensual presence and magical aura. The product poster had its heyday in Switzerland in the 1940s with designers such as Niklaus Stoecklin, Peter Birkh�user, or Otto Baumberger. As consumer society developed, however, the exclusive focus on the product and the brand name was no longer enough―in advertising, the feelings associated with the object as it related to life grew increasingly important. Today it is in the cultural poster that the magical depiction of things is experiencing a kind of renaissance.

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The Magic of Things explores a former advertising strategy of Swiss product posters in which banal, everyday objects--butter, a sewing machine, or shoes--are presented as desirable objects enticing us to buy. Free from any further contextualization, the objects acquire a sensual presence and magical aura. The product poster had its heyday in Switzerland in the 1940s with designers such as Niklaus Stoecklin, Peter Birkhauser, or Otto Baumberger.

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Expect Exemplary Service With Our ?Customer-First Philosophy?

ALL OF OUR BOOKS ARE IN STOCK & AVAILABLE FOR IMMEDIATE SHIPMENT. ***

SPECIALTY: ART BOOKS *** We offer one of the world?s largest selections of rare and in stock art and design books including artists and subjects from all periods and all regions comprising all related fields: Art, Architecture, Photography, Monographs, Limited Editions, Catalogues Raisonn�s, art history survey texts and scarce auction and exhibition catalogues from ...

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