Advertisements are a reflection into our culture, our society, our views and values. Or, do they reflect an alternate reality of ideals that no reality lives up to? As readers flip through the images included in this full-color, pocket-sized reference, they can study the art of advertising over the last centuries in the United States and across the globe. The Poster Handbook's flexibound cover makes it portable and sturdy. Print advertisements are iconic works of art, with a beautiful balance of color, photography, typography, and design.

The Poster Handbook is broken into sections like Food and Drink, Household Items, Entertainment, and Fashion, and shows the epic, historic advertising images from various eras. The illustrator or art director is identified, along with the agency and year of printing.

This book is a necessary addition to any artist’s library, and an essential reference for modern advertisers. Print advertisements inform and shape advertisements on the web, television, and interactive design, and the ads in this book are the building blocks to modern promotions.

"About this title" may belong to another edition of this title.

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ThriftBooks is a fully independent seller of used books, having sold more than 160 million used and new books since we started in 2003. Each quality used book is sorted, graded, shelved and shipped by hand by our team of dedicated employees in our seven warehouses across the US. We have the best selection of books, in the right condition and format, at everyday low prices. We also have a dedicated, US-based Customer Service team, ranked in the top three by Newsweek for Best Customer Service in 2018 and 2019, so you can shop with confidence. We support and invest in our employees, appreciate and value our customers, and truly believe in the power of the written word to educate, energize, and engage readers of all ages and interests.

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