Posturing

Rejecting hypersexualized glamour, Posturing celebrates aesthetic oddness

A book about a new movement in fashion photography, Posturing shows how 21 contemporary fashion photographers use the body and its positioning to tell new stories in new ways. Through 58 photographs, plus interviews with photographers, stylists, set designers and commissioning editors, Posturing shows how this trend is changing the way that fashion is presented.

Edited by Holly Hay, photography director at Wallpaper, and fashion curator Shonagh Marshall, Posturing celebrates aesthetic oddness in a style of photography that rejects the hyper-sexualized body and celebrity-driven, glamour-obsessed vision of fashion that has glorified naked consumerism. This is a style that is changing traditional ideas of clothing, casting and images, also recontextualizing what the body means to fashion, and what fashion can mean to the body. Posturing is a record of that change and this new movement, capturing the voices and visions of those most integral to creating it.

Photographers include Andrea Artemisio, Bibi Cornejo Borthwick, Blommers & Schumm, Brianna Capozzi, Casper Sejersen, Charlie Engman, Charlotte Wales, Coco Capitán, Estelle Hanania, Hanna Moon, Johnny Dufort, Joyce Ng, Lena C. Emery, Mark Peckmezian, Marton Perlaki, Pascal Gambarte, Reto Schmid, Suffo Moncloa, Tim Elkaïm, Tyrone Lebon and Zoë Ghertner.

While the photographers make their mark in pushing the human form forward, viewers are challenged to consider the body’s role in the construction of a fashion image and its effect on the presentation of the garment itself (Lexi Manatakis Dazed)

Posturing puts clothing, casting and fashion imagery in a new frame. (Wallpaper*)

Hay and Marshall explore how photographers have pulled away from using the body as a clothes horse, and begun seeing it as a powerful tool for expression (Sophie Bew Wallpaper*)

Full of humour and free of past conventions of pose and sexualisation, Posturing: Photographing the Body in Fashion celebrates a new generation of photographers changing the nature of the industry's imagery. (Bojana Kozarevic I-D (Vice))