Unlikely Victory argues that GE's diversification into the chemical business was not planned by headquarters, but initiated by a small group of forward-thinking employees who reshaped GE's corporate culture. Chemical industry executives and teachers of business management should find this case study highly valuable, and others will find it fascinating. "[Coe] tells a remarkable story, and Unlikely Victory merits a place on any bookshelf of corporate histories."--David M. Kiefer, Chemical & Engineering News

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Text: English (translation)
Original Language: French

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