Title: Power Copywriting: Dynamic New Communications Techniques to Help You Sell More Products and Services
Publisher: Dartnell Corp
Publication Date: 1992
Language: English
ISBN 10: 0850131871
ISBN 13: 9780850131871
Binding: Hardcover
Condition: New

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Synopsis

Identifies common copywriting problems, describes the characteristics of successful advertisements, and shows examples of effective and ineffective copy

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