The Power of Corporate Communication
ARGENTI
ISBN 10: 0071379495 ISBN 13: 9780071379496
Published by McGraw Hill, 2002
New
Hardcover
From
GF Books, Inc., Hawthorne, CA, U.S.A.
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This specific item is no longer available.
About this Item
Description:
Book is in NEW condition. 1.28. Seller Inventory # 0071379495-2-1
Synopsis:
Strategies for clear communication in today's muddled corporate environment
Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveragedand a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication fieldPaul Argenti is the author of 1994's groundbreaking Corporate CommunicationThe Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.
From the Publisher:
Paul Argenti is Professor of Management and Corporate Communication at the Tuck School of Business at Dartmouth College. Both The Wall Street Journal and US News & World Report have rated Professor Argenti's department number one in the nation. The author of numerous books and journal articles, including 1994's groundbreaking Corporate Communication, Professor Argenti has provided management and corporate communication consulting and training to organizations for more than 20 years.
Janis Forman, Ph.D., is founder and director of the Management Communication Program for UCLA's Anderson Graduate School of Management. Professor Forman is a distinguished senior consultant, educator, and speaker. Author of several books and many articles, she received the Association for Business Communication's researcher award for her extensive publication record and its impact on the profession.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: The Power of Corporate Communication
Publisher: McGraw Hill
Publication Date: 2002
Binding: Hardcover
Condition: New
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The Power of Corporate Communication : Crafting the Voice and Image of Your Business
Published by
McGraw-Hill Education, 2002
ISBN 10: 0071379495
ISBN 13: 9780071379496
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